Shalaka Sathaye Joglekar · Founder, HFI Certified Usability Analyst
Financial UX · Enterprise design · AI-accelerated
Twenty years of certified enterprise UX for finance and trading — shaped by research, refined by an artist's eye, and executed at AI speed.
Latest work
Strike Money — analytical trading platform
See the work
01 · Sketch Ideas start rough and fast — on paper and on the iPad.
Every decision traces to research, rules and proven practice — so the result is original to your product and holds up under real use.
An HFI Certified Usability Analyst since 2009. Every design follows cognitive science, usability heuristics and research evidence — built to work in real use, not just in a screenshot.
Eleven years at FIS alongside PhDs and data scientists. Hypothesis, evidence — then design.
Ideas start from the problem and the people, not inspiration feeds. Rules are written fresh for each product.
A practising watercolour artist. Balance and restraint come naturally — nothing on screen that doesn't earn its place.
See the paintingsA strong foundation answers the hard questions fast and expresses ideas with clarity. With AI, execution is extremely fast.
Modern and elegant, but practical: design systems that scale with the product, and interfaces engineers can actually build — on budget.
Many products, many stakeholders, one steady hand. Workloads are balanced and deadlines met — with reasoning shared openly and costs respected, so business, users and design stay in balance. Client and team confidence is the first motivation.
A penny or a crore, every project gets 100% dedication, commitment and quality.
Startups value the studio for matching design scope to real budgets and delivery dates. Priorities are agreed up front, so what gets built fits the money and the deadline, with no corners cut on quality.
She has outstanding UX skills and an excellent ability to explain the motivation behind her designs… Shalaka has the rare ability to listen and understand the end users of her work and tailor her designs to their needs. I highly recommend her!
From the first research question to a delivered interface — one senior practice, end to end.
Business and user research, usability testing, journey mapping and IA. The problem gets identified before it gets solved — always.
Wireframes to polished UI. Complex, data-heavy dashboards and enterprise flows — from scratch or evolved from legacy.
Rapid mocks via Figma Make and Claude Code. From business case to interactive prototype in hours, not days.
Custom illustration, caricature and book art — a dual background in art and UX makes every deliverable distinct.
Many products and clients in parallel — 10+ at FIS, 3–4 consulting clients at a time. Expectations aligned, workloads balanced, deadlines met.
From business case to a tested, interactive prototype in hours — with senior UX judgement checking every step.
Goals, constraints, costs and users — written down first.
Claude and Figma Make, prompted for flows and logic, not just visuals.
Clickable in hours, not days — ready for stakeholders.
Every AI output challenged against heuristics, science and craft.
Validated with users, handed to dev and QA with the reasoning attached.
Trading, private credit, logistics and enterprise reconciliation — real products in daily use.
Analytical trading platform
An all-in-one analytical tool for India Charts Data Analytics, designed from scratch on a tight timeline. Live market data automated end to end, engineered for speed, and built to lift user engagement and trader profitability.
Visit strike.money
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Loan management · now part of Juniper Square
Private credit firms were running on manual, overpriced legacy software. Tenor was designed from scratch — enterprise-grade, elegantly simple, with a design language built for rapid feature growth and AI-assisted schedule automation.
Visit usetenor.ai
Fleet logistics · mobile & admin product design
A driver trip-assignment flow for iOS — from the new-trip alert through trip and payout details to acceptance or a reasoned decline. Built on a component-driven design system, with payout transparency at every step. Alongside it: the platform admin console and its design system — Material Design compliant, light and dark, built for RTL and i18n.
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Enterprise reconciliation · now FIS Data Integrity Manager
Around 80% of eleven years at FIS was spent leading UX for IntelliMatch, the global reconciliation platform — from research through release. Set the conceptual benchmark for the IntelliMatch Accelerator, recognised with the FIS Laureate Award. Alongside it, designed independently across a diverse set of financial products:
Strictly confidential. Selected FIS work can be showcased in the next steps, on request.
Share the product, the timeline and what success looks like. Most engagements go from brief to interactive prototype within the first week.
Or write directly: shalaka@theuxcanvas.com