UX at the intersection of art, data & empathy.
The independent practice of Shalaka Sathaye Joglekar — an HFI-Certified Usability Analyst with 20+ years designing complex web and mobile applications.
Specialising in high-stakes sectors — finance, trading and private equity.
With a background that includes leading experience-design teams at FIS, the studio delivers enterprise-grade usability at startup speed: cost-effective, creative and scalable product design for global clients, run from a base in Hong Kong and delivered for clients anywhere in the world.
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01
The advantage — speed
The edge is turnaround.
Deep UX fundamentals settle the hard design questions fast; AI executes them into interactive product in minutes. Twenty-plus years and an HFI usability grounding mean the right decisions get made quickly and hold up — so clients get senior-level work on a startup timeline, and pay for outcomes rather than hours.
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02
Working with AI
AI is the engine; the studio is the driver.
Figma Make and Claude turn business ideas into interactive mocks at unprecedented speed, but the real skill is prompting for product thinking, not just visuals — every AI-generated mock is pushed further and corrected with human design judgement.
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03
Science first, never copied
Design rules are written from the science up, fresh for each product.
The work is grounded in formal usability education and years of close collaboration with PhD holders and data scientists at FIS — and an artist's eye keeps every result minimal, meaningful, elegant and practical enough to last.
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04
Values — transparency, trust, ethics
Business, users and design carry equal weight.
Stakeholders see the reasoning behind every decision, so trust is built early and kept. The confidence of clients, stakeholders and teams is the first motivation — which is why the studio never trades a client's budget for an impractical design, and never compromises on commercials or cost to make a screen look clever.
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05
Approach & leadership
Empathy-driven precision.
A process that pairs deep user listening with concept building, interaction design and iterative testing, prioritising clarity, accessibility and emotional resonance. Twenty-plus years leading cross-cultural teams across India, the UK, the USA and remote environments — high-trust and collaborative, built on transparency and active listening. Stakeholder management and multi-tasking are core strengths: 10+ products handled at FIS, and 3–4 consulting clients at a time since — workloads balanced, deadlines met.
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06
Where the studio is heading
Next is deeper business fluency.
Leadership, finance, operations, marketing management, product management and business analytics, plus AI in business, day-to-day design and stakeholder management, the software development life cycle and project management — so the studio can partner on outcomes and the P&L, not just interfaces, and grow as a product studio run with the same rigour it brings to design.
2005 — today.
- 2022 — Now
- Consultant & Head of Design Strike Money, India Charts Data Analytics · Remote
- 2023 — 2025
- UX Consultant Tenor Digital, now part of Juniper Square · Remote, USA
- 2009 — 2020
- Lead Specialist / Manager, UX FIS, formerly SunGard
- 2008 — 2009
- UX Consultant Zensar Technologies
- 2005 — 2008
- Associate Designer, UI / UX Cognizant
A diverse range of financial products.
Each designed independently — with IntelliMatch as the core of the work.
- ~80%
- IntelliMatch Global reconciliation platform, now FIS Data Integrity Manager
- Award
- IntelliMatch Accelerator Set the conceptual benchmark · FIS Laureate Award
- Operations
- Control Center Operational monitoring and control
- Operations
- Exception Management Exception investigation and resolution workflows
- Private equity
- Investran Private equity and fund administration
- Investments
- InvestOne Investment accounting
- Market data
- MarketMap Market data and analytics
- Trading
- Capital Markets Capital-markets product suite
- Practice
- UX Centre of Excellence Standards, patterns and design practice across FIS
- Test automation
- SAFAL Automation testing tool built in-house at FIS
Recognised on screen — and on paper.
Certified in usability science, awarded for benchmark design at FIS, and exhibited as a watercolour artist.
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2009
Certified Usability Analyst
Human Factors International · ID 2224
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FIS
Laureate Award
Benchmark concept for the IntelliMatch Accelerator
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FIS
Long Service Award
Recognised for sustained performance and leadership
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Art
R.K. Laxman Exhibition
Artwork selected · Consulate General of India, Hong Kong
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Press
Times of India, Pune Times
Featured for a watercolour painting exhibition
The eye behind the work.
A practising watercolour artist and caricaturist. The instincts for composition, colour and restraint on paper are the same ones that keep a complex interface calm and clear.
I don't just make products functional — I make them engaging.
Shalaka Sathaye Joglekar · Founder · UX designer & watercolour artist
Let's build something exceptional.
A UX lead for a complex product, a rapid prototype for your next pitch, or a designer who thinks in business outcomes.